Blue Lozenge 25 – Celebrating 25 years of the NHS national identity [Video]

This month we’re celebrating 25 years since the national rollout of the NHS brand. Following an intelligent rebranding exercise in 1999, the new identity replaced 600 brands and sub-brands to create one corporate identity. The NHS ‘blue lozenge’ became synonymous with One NHS and it became a unifying symbol of national pride.

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