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Blue Lozenge 25 – Celebrating 25 years of the NHS national identity [Video]

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Corporate Branding

Blue Lozenge 25 – Celebrating 25 years of the NHS national identity

This month we’re celebrating 25 years since the national rollout of the NHS brand. Following an intelligent rebranding exercise in 1999, the new identity replaced 600 brands and sub-brands to create one corporate identity. The NHS ‘blue lozenge’ became synonymous with One NHS and it became a unifying symbol of national pride.

#NHS #NHSComms #NHSBrand #BlueLozenge

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