Black in style: Fashion, technology and sports converge in Nike’s uniforms for the Paris Olympics [Video]

This summer, fashion, technology and sports will team up at the 2024 Paris Olympics, thanks to Nike. This week, the sportswear brand unveiled the athleticwear several countries, including the United States, will be wearing in the upcoming Olympic games. According to the brand’s Vice President of Apparel Innovation Janett Nichol, the new Nike Olympic uniforms feature innovative Nike Air technology, which uses data from high-performance athletes to fuel its designs, per CBS Sports. 

“These groundbreaking Nike Air designs forecast the future of performance footwear, co-created to the exact specification of championship athletes,”  Heidi O’Neill, Nike’s president of consumer, product & brand, said in a press release. “At the heart of all we do is the athlete. We exist to push boundaries and take risks on their behalf. This summer, the difference-maker is the massive energy return of Nike Air — what you’ll see athletes wear on the road, court, pitch and track. A multiyear cycle …