Beyonc’s Hair Care Brand Accused Of Stealing Packaging Design [Video]

Beyoncé’s hair care brand Cécred is making noise for all the wrong reasons as another company has suggesting that it stole their packaging design.

The drama began when fashion consultant Fiona Glen posted a message on LinkedIn highlighting the curious similarities between Bey’s line and TWYG (pronounced “twig”), a New Zealand-based skincare company.

She wrote: “The first image is the newly launched CÉCRED the haircare brand from Beyoncé. The second image is a New Zealand based skincare brand TWYG, which I shared on a work WhatsApp group back in November. There is a stark similarity, let’s be honest both are aesthetically pleasing, impactful but horrifically over packaged.

“There’s a good chance that the packaging similarity is a coincidence however it’s proof that it’s harder than ever to launch a truly different product and IP is increasingly difficult to defend.”

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The designer behind the TWYG packaging, Amanda Gaskin, responded in the comments section to make …