BCA launches Working for Alabama statewide ad campaign to promote ‘historic’ workforce transformation effort [Video]

As the Working for Alabama legislative package moves through the legislature to address a range of workforce and economic development opportunities currently faced by the state, the Business Council of Alabama is rolling out a statewide campaign complete with digital advertising, billboards and video endorsements from leaders.

The first video features a leader who has been involved in the current workforce transformation conversation from the very beginning, Lt. Governor Will Ainsworth.

“Unless we expand and improve Alabama’s workforce, companies will begin to locate elsewhere and take jobs and wages with them,” Ainsworth says. “That’s not going to happen on my watch.”

“And it’s why we have developed the Working for Alabama plan to ensure our state remains the economic leader of the southeast.”

“The package is currently making its way through the Alabama Legislature, and I ask you to encourage your House and Senate members to support our initiative,” Ainsworth said. “And once it is enacted, I urge you to take …