Bastion launches first work for La Trobe Financial, Grandpas Gift [Video]

Bastion has released its first creative work for Australian credit asset management firm La Trobe Financial since its appointment to the account in late 2023, following a competitive pitch process.

The first marketing campaign in many years for La Trobe, the brand said Grandpa’s Gift is emblematic of a shift in its approach from product-centric to human-centric.

Chief executive officer of La Trobe Financial, Chris Andrews, said the campaign drew from the insight that throughout the long-standing institution‘s history, its clients have relied on its services to help care for their loved ones.

“With this as our foundation, we have created a campaign that we think truly captures the hearts of our investors,” said Andrews.

“It depicts, in a beautiful way, our investor base and puts the focus on those who are seeking a prosperous future and a dignified retirement.”

The ad depicts a touching scene in …