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AT&T’s first kid-friendly tablet is here with a fun design and great price [Video]

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Brand Strategy

UPDATE: AT&T has moved a lot faster than we originally expected, not only confirming the price point and key specs of the amiGo Jr. Tab, but putting the little tough guy up for grabs for all of the operator’s new and existing customers as well.

Just as we anticipated, this is by no means an expensive slate, fetching $165.99 outright or $4.62 a month on an installment plan with 64GB internal storage. The rest of the specifications are definitely not bad for a tablet with such a (theoretically) unpretentious target audience, including a high-definition 8-inch touchscreen, 5MP rear-facing camera, 5MP front-facing snapper, octa-core MediaTek Helio P22A processing power, 4GB RAM, and a 4,080mAh battery that may prove to be the setup’s biggest flaw.

Technically coated in “carbon gray”, the kid-friendly tab comes with an eye-catching blue bumper case as standard that hides a green kickstand at the back likely to …

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