At SXSW 2024, bold experiential marketing took center stage [Video]

This year’s South by Southwest (SXSW) festival wraps this weekend after a festival not without its fair share of drama. Spiro’s Dane Aloe says that the real star of the show was a suite of amazing experiential activations.

BBQ, beer, and brand activations were all out in full force in Austin as this year’s SXSW Festival brought together some of the world’s biggest brands and agencies.

From guerilla-style takeovers to large, sponsored experiences, brands pulled out the stops to grab audiences’ attention and time. The result? Those experiential trends move beyond ‘one-offs’ to elements that can have long-term, bottom-line impacts on their brands.

Here are three SXSW-inspired trends that you should consider permanently incorporating into your brand playbook.

1. Apply both the immersive and sensorial to your activations

The gap between brands focusing on basic product sampling and truly immersive, multi-sensorial brand experiences was pronounced at this year’s festival. The …

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