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Aston Martin & Lenovo Workstations: Driving Bespoke Experiences (2023) [Video]

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Brand Identity

Aston Martin provides the ultimate bespoke personalization experience for their customers. At the Automotive Innovation Forum (AIF) 2023, Aston Martin showed how they are using mixed reality, powered by Lenovo Workstations, to immerse customers in the custom design process. Featuring the Aston Martin Valkyrie rendered on the Lenovo ThinkStation PX with 4 RTX 6000 Ada Generation GPUs, watch to see how Aston Martin is continuing to innovate with Lenovo technology.

Source: Lenovo YouTube

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