Ascott Celebrates 40 Years with “Ascott Unlimited” [Video]

To celebrate its 40th anniversary, Ascott, the lodging business unit of CapitaLand Investment (CLI), has revealed the launch of “Ascott Unlimited,” a year-long initiative to mark the hospitality company’s move into a future of “unlimited possibilities” across a transformed travel landscape

Unveiled at the Southeast Asia debut of the Asian Hotel Industry Conference & Exhibition (AHICE) 2024, Ascott Unlimited is the embodiment of the company’s commitment to providing unprecedented experiences and value to its guests, owners, partners, and associates.

A Legacy of Growth and Innovation

Having kick-started Asia Pacific’s very first serviced residence in 1984 with The Ascott Singapore, Ascott has since evolved as a global key player in the hospitality sector. Through brand building, strategic acquisitions and an asset-light strategy, Ascott has become a vertically integrated lodging operator, offering 14 distinctive brands with more than 950 properties in over 220 cities globally.

Pivoting for the Future with a Flex-Hybrid Model

In the face of a transformed travel landscape, Ascott is enabling its portfolio …