Aromatic Marketing: Crafting Your Rental’s Unique Brand [Video]

This episode Meaghan covers the importance of brand loyalty, aromatic marketing, and crafting a rental’s unique brand. She delves into the specifics of brand creation, its implementation, and consistency. Meaghan also offers advice on how to build a strong brand and emphasizes the significance of tying the brand with strategic goals, extending a memorable and consistent customer experience, and the influence it has on direct booking percentages.

00:05 Introduction and Welcome
00:31 The Importance of Branding in Rental Business
01:29 Coffee Facts and Personal Anecdotes
03:02 The Power of Brand Loyalty
06:43 Guest Interview: Breezeway Software
11:37 The Role of OTAs in Branding
26:13 The Impact of Consistent Branding
35:21 Conclusion and Farewell

This episode is brought to you by our sponsors at:

Breezeway- Workflows & Espressos listeners get $100 off when you sign up for Breezeway!

AirDNA- 1st Month Free for a Pro AirDNA Subscription. Use code WORKFLOWS at checkout for savings

Links:
Apple Podcasts – Link
Spotify – Link
Hospitality.FM – Link

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