ARE YOU BUILDING A BRAND, A BUSINESS, OR A FOLLOWING? | How to Make a Good Marketing Plan [Video]

We are exploring the distinctions between building a brand, a business, and a following, and don’t get it twisted — these are not interchangeable. We are going to debunk common misconceptions encouraged by ‘Instagram gurus’ about the necessity of daily posting, and instead we are going for a tailored approach to social media marketing based on where YOUR audience actually engages. I’ll give you examples and highlight the importance of choosing which platform works best for you, how to stay true to your objectives in your business, and how to build the kind of audience for you. If you need to critically evaluate the marketing advice you’ve been given because you’ve been slammed with too much to do all at once, don’t worry, I got you. By the end of these you will know if what you need is to create a closely engaged community, establish a recognizable brand, or focus purely on business growth.

00:00 — Introduction and Overview
00:34 — The Instagram Guru Myth
01:00 — Understanding Your Audience
02:46 — Building a Brand
05:23 — Building a Business
07:14 — Building a Following
09:44 — Understanding Your Goals and Tailoring Your Strategy
10:44 — Taking Ownership of Your Journey
13:51 — Conclusion and Final Thoughts

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