April Fools Day 2024: top stunts and jokes from brands [Video]

From Knorr supporting the super tasters of the world to PepsiCo selling milk alongside its new hot snack range, here are the gags that really got us this year.

Humor in advertising has been making a much-welcomed comeback, offering brands a unique opportunity to connect with their audience in a more lighthearted way. April Fools’ Day presents an ideal occasion for companies to showcase their funny side and take a more playful approach to their comms.

The day when practical jokes, pranks and hoaxes are OK to partake in, April 1 is prime territory for brands to experiment with unconventional marketing strategies that can generate buzz and spark conversations across social media and beyond.

This year, brands such as Knorr and PepsiCo have taken the opportunity to demonstrate their wit and cheeky tone of voice. Here are this year’s posts that stood out…

Milk…? Wotsit for?

Move over deep-fried Mars bars and peanut butter and jelly sandwiches because there’s a new …

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