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Andrew ‘Twiggy’ Forrest and Facebook clickbait battle returns to court [Video]

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Brand Marketing on Social Media

The future of a legal battle that pits Facebook’s parent company Meta against billionaire Andrew “Twiggy” Forrest over an alleged cryptocurrency clickbait advertising scam is set to be decided.

The mining magnate launched a criminal case against the social media giant, accusing it of being criminally reckless in allowing bogus advertisements for a cryptocurrency investment scheme using his image to appear on its site.

Forrest says Meta has “blatantly” refused to moderate fraudulent content on its platforms.

Andrew Forrest, one of Australia’s richest people, has launched a criminal case against social media giant Meta. (Trevor Collens)

“I’ve repeatedly asked Facebook to remove the thousands of scam ads featuring my image … but they continue to proliferate with Facebook’s knowledge on their paid advertising campaigns,” he said.

Lawyers for the tech giant are fighting the allegations and the matter is listed today in the West Australian District Court.

The Commonwealth Director of Public Prosecutions …

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