American Honda IT to fuel innovation with generative AI [Video]

The digital reinvention of American Honda Motor Co. may not seem as dramatic as its transformation to fully electric vehicles, but it provides the company’s 30,000-plus employees the engine necessary to help fuel the automaker’s ingenuity.

The Torrance, Calif.-based subsidiary of the Japanese automaker, which debuted its first hybrid EV in 1996, is moving into production its first all-electric, zero-emissions automobiles co-developed with GM this spring — Honda Prologue and Acura’s ZDX SUV — as well as another first: the CR-V with Fuel Cell Electric Vehicle (FCEV) technology co-developed with GM at a joint-venture manufacturing center in Brownstown, Mich.

The completion of such transformative EV and hydrogen fuel cell engineering — amid uncertainty about which technology will prevail as the industry standard …