All Things Brand Strategy: An Interview with Kathy Galloway [Video]

Join branding expert Kathy Galloway in this episode as she explores the pivotal role of brand positioning for emerging brands.

Kathy presents a simple yet powerful framework to clarify a brand’s purpose, mission, and target audience. Diving into the nuances of positioning, she highlights common challenges faced by brands and stresses the significance of understanding consumers and testing positioning statements.

This insightful discussion provides tangible tips for CMOs and marketers to evaluate and enhance their brand positioning, showcasing how a clear brand identity can drive strategic decisions and unlock growth opportunities.

Tune in to this exciting new episode with Prentice Howe and Bethany Cranfield, only here on Listen Loudly.

Highlights:
[0:00] Intro
[5:00] Defining Brand Positioning
[10:00] Benefits of Having A Clear Brand Positioning
[15:00] Symptoms of Brand Positioning May Be Tired
[20:00] Key Elements to Achieving Powerful Positioning
[21:34] Company De-Risking With Brand Positioning
[25:00] Ways to Determine If Brand Has Achieved The Right Positioning
[29:43] Advice For Marketers
[30:00] Outro

Shownotes:
Kathy Galloway – https://www.linkedin.com/in/kathygalloway/
Brand Positioning – “Emphasizes on who you’re talking to, what you’re saying to them, and why they should care.” – Kathy Galloway
Clarity Catalyst Framework – Is a proprietary framework for brand positioning developed by Kathy Galloway
Purpose – sets up the foundation for everything you’re doing
Mission – answers the question, “What am I doing?”
Brand Positioning – defining the consumer and what problems they’re facing
Values – the result of your ‘Purpose’ and ‘Mission’
Identity – what the brand is all about