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Airbnb lists the Up house WPXI [Video]

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Branding Management

Want to stay in one of the most iconic animated houses? Now, may be your chance!

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Airbnb announced on Wednesday that it was working to expand its promotions under a new category called “Icons,” according to The New York Times. It is expected to become a permanent category filled with brand partnerships and celebrities.

“Icons take you inside worlds that only existed in your imagination – until now,” Brian Chesky, Airbnb co-founder and chief executive officer, said in a statement obtained by CNN. “As life becomes increasingly digital, we’re focused on bringing more magic into the real world. With Icons, we’ve created the most extraordinary experiences on Earth.”

The special listing is in honor of the 15th anniversary of the movie “Up,” according to Airbnb. “Up” is a popular animated movie from Pixar, the Times reported.

“Sleep inside one of Disney and Pixar’s most iconic homes – and yes, it floats. You’ll explore Carl’s world …

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