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AI Might Not Be the Future of Fast Food Drive-Thru Lanes After All [Video]

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Brand Strategy

This article originally appeared at The Takeout.

Many fast food restaurants have been experimenting with artificial intelligence in recent months, trying to figure out how best to use the evolving technology to drive sales and increase efficiency. Many restaurant chains have tested AI-assisted drive-thru lanes, but the recent struggles of one AI company illustrate the potential shortcomings of this model.

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Presto Automation supplies AI solutions, specifically voice recognition technology, to a number of major fast food chains including Checkers and Rally’s, Del Taco, and both Carl’s Jr. and Hardee’s. Presto’s voice bots are in use across 145 Hardee’s, Carl’s Jr., and Wienerschnitzel restaurants as of February 1, 2024. Restaurant Business reports that the company also supplies digital ordering tablets to casual restaurant chains such as Applebee’s, Chili’s, and Red Lobster.

However, Presto has recently struggled to appease investors; the company is running …

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