Aggressive & Loop Topple the Dominoes of Plastic Recycling – Motion design [Video]

Production partners Aggressive and Loop (whose previous collabs you can see here and here), make the case for the recyclability of plastics in a technically complex and visually intriguing film for America’s Plastic Makers.

Alex Topaller, CD/partner at Aggresive: “This film is a playful rumination on the technological, and environmental advances in plastics recycling technologies. As such, it’s key that it be more than eye candy; that our domino crumpling and rebirth effect is grounded in authenticity.

“We modeled dozens of plastic products and incorporated scientific direction from various research and industry groups outlining what products, materials, and types of plastics, could and could not recycle from one item into the other. 

“This film is a playful rumination on the technological, and environmental advances in plastics recycling technologies. As such, it’s key that it be more than eye candy.”

“We simulated and researched dynamic properties of every bottle, can, and container, …