afaqs! Digies Conference – Has Performance Marketing Overtaken Brand Building? [Video]

Performance marketing delivers quick results and it is easy to measure ROI. It is tempting for marketers in a hurry. Brand building, on the other hand, is time-consuming but is essential to create consumer trust and differentiation.

Watch our esteemed panelists discuss ‘How should marketers prioritise between the two?’

Key Speakers:
Ankit Banga, Chief Business Officer, FCB/SIX
Priyanka Bisen Shah, Head of Digital Marketing, Bajaj Auto
Jiteen Aggarwal, Head Marketing, Hettich India
Binda Dey, CMO, Knight Riders Group
Aabhinna Suresh Khare, Chief Digital & Marketing Officer, BajajCapital
Chetan Asher, Founder & CEO, Tonic Worldwide
Moderator, Sreekant Khandekar, Co-Founder & Chief Executive Officer, afaqs!