Here we are, at the end of a seismic year for the advertising and marketing world, from the creeping death of the chief marketer role to #MeToo and every company scrambling to find its purpose.
While those are important, ongoing stories, they weren’t the headlines that really grabbed the attention of our readers. Out of the millions of pageviews we racked up in 2019, Adweek’s most popular stories of the year spanned scandals and pop culture, extremely local news and the two biggest advertising events on the calendar every year: the Super Bowl and Cannes Lions.
So enjoy this retrospective of the biggest headlines of the year that was, and maybe find some lessons to carry into 2020. All hail the Popeyes Chicken Sandwich, and may Twitter be ever in your favor.
21. How a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
When a small agency is punching above its …