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Advisory Board Learnings From Growth-Minded Commercial Leaders [Video]

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How to Market your Brand

28 Sep 21

Scott Gruher, Senior Partner and Revenue Practice Lead, shares insights from SBI’s spring President and Chief Commercial Advisory Board meeting…

SBI recently held its Spring Growth Advisory Board meeting where less than a dozen market-leading Presidents and Chief Commercial Officers gathered to discuss the most pressing challenges in today’s environment. During the afternoon, the attendees shared best practices on the following topics:

  • The Ascent to Chief Executive Officer
  • The Evolution of Commercial Effectiveness
  • The Workplace of the Future

On today’s show, Scott Gruher, Senior Partner and Revenue Practice Lead, shares key insights from the meeting that executives can begin implementing immediately.

Click here for the full podcast version of this interview.

President Advisory Board Spring Insights

  1. CRO vs. CCO. minute 1:07
  2. The evolution from CCO to CEO. minute 3:12
  3. What to prioritize in the remainder of 2021 in your organization. minute 6:37
  4. Reallocating resources to better serve customers. minute 9:46
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