Adding OOH: Shaking Up the B2B Marketing Mix [Video]

In this masterclass, “Adding OOH: Shaking Up the B2B Marketing Mix,” Amber Stevens and Greg Wise dive deep into the transformative power of Out-Of-Home (OOH) advertising in the B2B sector. With years of marketing expertise, they unravel the misconceptions surrounding OOH and how it can significantly amplify your marketing strategy beyond digital confines. This episode is a treasure trove for marketers looking to navigate the dynamic changes in the creator economy and digital marketing landscapes, offering fresh insights into leveraging OOH for B2B marketing success.

Listeners will gain an understanding of:
– The strategic placement of OOH in the marketing playbook
– Overcoming stakeholder hesitations with compelling data
– Creative approaches to maximize OOH effectiveness within B2B markets
– Navigating budgeting and ROI expectations for impactful campaigns

This session is not merely an exploration but a guide to innovatively integrating OOH into your marketing mix, ensuring your brand not only competes but stands out in the crowded B2B marketplace.

Dive into the creator economy and digital marketing trends with us. For those hungry for more, join ClubPF.co for a 7-day free trial and immerse yourself in the full masterclass experience. Transform your B2B marketing strategies into a powerful narrative with “Adding OOH: Shaking Up the B2B Marketing Mix.”

#PaidAdvertising #MassMediaChannel #AmberStevens #B2BMarketers #Rebrand

CHAPTERS:
0:00 – Intro
0:30 – B2B Marketing Buy-In
2:00 – Failed Brand Marketing Pitch
6:05 – Starting Brand Marketing in B2B