AB Tasty Announces New Brand Identity, Embracing Position as the Premier Partner in Experience Optimization | PR Newswire [Video]

Following a year of growth and technology acquisitions, AB Tasty unveils a new look and brand personality.

, /PRNewswire/ — AB Tasty announced today a new brand identity aligned with their “test and learn” culture that is reshaping experience optimization through innovation and leading expertise. Cemented by a year of tremendous growth including expanding their personalization offering with a new AI technology acquisition, AB Tasty has established itself as a premier partner in experience optimization by combining an all-in-one platform with deep client understanding to enable brands to reach the individual on a new level.

This strategic branding shift follows a period of success for AB Tasty. Starting with its acquisition of AI-powered search and recommendations company Epoq out of Ettlingen, Germany, and a market-first emotions-based personalization technology company Dotaki in October 2022 and June 2023, respectively, AB Tasty has developed a strategic roadmap to establish itself as not just a leader …