WHEN Ford Motor Company released the Edsel brand, the manufacturer thought it was releasing an award-winning tech-hero.
After over 60 years, car enthusiasts are salvaging remnants from the defunct brand, tring to restore the seldom-sold vehicles for use on American roads.
The U.S. Sun spoke to Ben Klein (@ITGarage), a YouTuber who is rebuilding an Edsel in his spare time.
Ford launched the Edsel brand in 1958 with plans to take on other car companies with mid-level offerings.
The company aimed to attract buyers with the time’s premium technology at below-luxury rates.
Its direct competitors were expected to be Buick, Oldsmobile, Pontiac, Dodge, and DeSoto – …