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A ‘car of the future’ was left to rot in my neighbors garage – now I’m taking extreme action to get it running [Video]

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Brand Strategy

WHEN Ford Motor Company released the Edsel brand, the manufacturer thought it was releasing an award-winning tech-hero.

After over 60 years, car enthusiasts are salvaging remnants from the defunct brand, tring to restore the seldom-sold vehicles for use on American roads.

Ford launched the Edsel brand with tons of A-List power – but it flopped on sales floorsCredit: Ford Motor Company Archives
Less than 3,000 cars were sold under the brand in three yearsCredit: Ben Klein
Drivers at the time hated the brand’s unique, lemon-sucking grill designCredit: Ben Klein

The U.S. Sun spoke to Ben Klein (@ITGarage), a YouTuber who is rebuilding an Edsel in his spare time.

Ford launched the Edsel brand in 1958 with plans to take on other car companies with mid-level offerings.

The company aimed to attract buyers with the time’s premium technology at below-luxury rates.

Its direct competitors were expected to be Buick, Oldsmobile, Pontiac, Dodge, and DeSoto – …

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