A Brand is not A Logo | Quit calling yourself a Brand Identity Designer [Video]

If you design logos, you’re not a brand identity designer.
If you add brand guidelines, it doesn’t still make you a brand identity designer

Brand identity isn’t a logo or colors or typography, what makes customers patronize a business is because of the emotional irrational connection they have with the brand and logo doesn’t make that happen.

In the video, I talked more about this.

#design #logo #branding #brandidentity #brand #logodesign