Eva Mendes Embodies Stella McCartney’s ‘It’s About F—ing Time’ Messaging in Cruelty-Free Winter Campaign [Video]

Stella McCartney is taking a stand with her label’s winter campaign — and she’s tapped Eva Mendes and Raye to help her convey the message.

The fashion designer, who has long been outspoken about making her brand cruelty-free, is loudly sharing the “It’s About F—ing Time” campaign starring the two women.

In Mendes’ photo, she wears a black dress and carries a black bag. She shares the photoset with a black horse. In contrast, Raye wears all white, including a white coat, and shares the photoset with a polar bear.

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In a press release, the label points out that this campaign continues McCartney’s staunch platform of activism and making a difference in the world. “Saving the animals will save Mother Earth, and thus ourselves,” it reads.

The two campaign stars also filmed videos, reinforcing “it’s about f—ing time” to …