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Brand Strategy

King Charles Collaborates with Edgy Fashion Brand at London Fashion Week [Video]

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King Charles is making his mark on London Fashion Week.

Avant-garde outfits made from the weeds at royal residences will make their way down the catwalk on Sept. 13 at the Vin + Omi show as London Fashion Week kicks off with a retrospective of the brand’s designs over the last two decades.

Using plant textiles painstakingly created from nettles, chestnuts, cow parsley, butterbur and flax salvaged from the compost heaps at Sandringham, Highgrove and the Castle of Mey, the brand’s innovative and sustainable designs will form part of their retrospective 20th anniversary show. The collection will be modeled by Olympians, British TV personalities and American model Josie Stevens, to name a few.

While the edgy fashion duo and the King might seem like an unlikely combination, the three have become friendly over the course of the last five years and share a deep-rooted connection when it comes to protecting the environment, with the King not only providing resources but offering mentoring, too.

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Brand Strategy

4 changes coming to Starbucks under new CEO: Comfy seating, community spaces and more [Video]

For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. The new chairman of the Seattle-based coffee company said dated Tuesday that after spending a few weeks visiting Starbucks stores to consider the customer experience and discuss operations, store design, marketing and product development, that "two truths emerged."