Another day, another beauty product launch. It seems like every other day, our favorite brands are flooding the market with new items, improved formulas, and fun campaigns. And if you’re not constantly scrolling through social media or following beauty influencers, you can miss your latest beauty obsession.
Fortunately, beauty brands give me a heads-up about their products so I can inform readers why they should add them to their beauty routine. I get to sample the products firsthand, and most times, they become a staple during my glam sessions. Most of my beauty obsessions come through sampling products, which is often highlighted with a review on HelloBeautiful. For example, Nars was my go-to foundation until Smashbox gifted me their Always On foundation. I loved it so much that it earned a Melanin Award for Best Foundation in 2023.
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