654: How to build a brand identity [Video]

Rob Meyerson returns to Episode 654 of “The Business Storytelling” after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of  “Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding” hits bookstore shelves.

In this 24-minute episode, we discuss:

The 6th edition! Congrats. What’s new?
What is a brand identify? 
How to start building it?
Where does this fall in the priorities of what companies have to do?
Join us.

Grab a copy of the book here: https://amzn.to/4bVjCOW