6 measures of brand strategy impact you can use now [Video]

6 measures of brand strategy impact you can use now

6 measures of brand strategy impact you can use now.

There’s this myth: brand strategy is a guessing game.

But it’s like having a fitness tracker for your business.

Track to pinpoint exactly when it’s working.

And when it’s time to adjust.

Here’s how:

1. Loyalty levels:
– How many clients keep coming back?

↳ Returning clients no. vs. new clients no.

– How much do clients spend working with you?

↳ Average spend / how long they work with you.

1. Sales data:
– Number of people interested in your services.

↳ Website visitors, form fill-outs, DM inquiries.

– How long does it take to sell your services?

↳ Time from first contact to purchase.

– Number of recommendations.
1. Brand preference:
– Which industry brands does your audience prefer?

↳ Looking at reviews and social media comments.

1. Market share:
– How big is your slice of the pie?

↳ Your share of sales or revenue vs competition.

1. Audience sentiment:
– The reach of your content.

↳ Number of eyes on your content.

– What is your content engagement like?

↳ Number of likes, comments, and shares.

– How much are people talking about our brand?
1. Brand awareness:
– How well-known is your brand?

↳ Surveys or polls of your target audience.

If you measure and adapt, your presence, like muscles, will only grow.

Do you dare to differentiate and attract those elusive high-ticket clients?