5. Brand Strategy the BS You’ll Want in Your Business [Video]

People don’t just buy from brands just because they have the best programmes products or services. They buy from brands that they can see value in, that simply give them what they need and that are easy to do business with. Not having a defined brand strategy can lead to many businesses wasting a substantial amount of money on marketing as they’re unable to communicate their purpose effectively. But a successful brand strategy will lead to your current and potential customers having a positive perception of your brand, employees, products and services. 

Episode 5 covers how to stand out and increase your market share.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode: https://www.deirdremartin.ie/blog/brand-strategy

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Intro music by JuliusH: https://pixabay.com/music/upbeat-fly-up-to-the-sky-4661/