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49ers QB Brock Purdy leading John Deeres chief tractor officer job search NBC Sports Bay Area & California [Video]

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Brand Marketing on Social Media

John Deere has turned to Brock Purdy to play quarterback in their irreverent search for the company’s first “chief tractor officer.”

The company, which specializes in the manufacturing of agricultural machinery, rolled out Purdy on Tuesday to lead a wide range of other celebrities, athletes and viral stars for their advertising campaign.

John Deere emphasizes that the chief tractor officer is a real job to handle the company’s social media, including the managing of their new TikTok channel while also creating short-form video content.

In the newly released spot that advertises the newly created position, Purdy and 49ers teammate Colton McKivitz appear along with Tyrese Haliburton, Gabby Douglas, supposed Purdy look-alike Anna Frey, Corn Kid and more.

Purdy, who finished fourth in NFL Most Valuable Playervoting, is not able to renegotiate his rookie contract with the 49ers until the conclusion of the 2024 season. At a time when 16 quarterbacks are making $33 million or more per season, …

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