224 – Your Questions Answered Part 2 [Video]

Do you make beats and instrumentals? Are you a mixing and mastering engineer looking for clients?

That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.
Podcast Highlights:

0:25 – Your questions answered
0:48 – Marketing your beats, instrumentals, mixing and mastering services online
4:43 – Approaching new artists professionally
6:27 – Pre-qualifying before selling anything
7:28 – Building connections and networking
8:48 – Exciting new course

Transcription:
Hey, it’s David Andrew Wiebe. Today, I had a few questions from Kevin that I was looking to answer. I think he might have asked these over a month ago, but here we are. I’m going to make sure to send this episode over to him when it’s done. But I figured if he has these questions, then there’s going to be other people out there wondering about these same things. So, here are my answers.

His first question was, how do I market my beats, instrumentals, and other services like mixing and mastering online and increase first time and returning customers?

Now, Kevin, if you haven’t done this already, set up a professional looking website. My recommendation is to take advantage of a hosting company like SiteGround. That’s our favorite. You can go to davidandrewwiebe.com/SiteGround if you’d like to support us. You don’t necessarily have to obsess over design. Simple is often better than complex these days. But just pick a really nice theme and customise it until it looks and feels right to you.

You’ll also want to showcase your portfolio. So, show samples of your beats or instrumentals. You don’t have to give everything away but you want to make sure that people can get a sense of what you’re capable of on your website.

The number one thing to prioritize on your website is the collection of emails. I would suggest experimenting with a simple capture form, as well as with a lead magnet. People sometimes like to access something for free that will be valuable to them in exchange for their email. Sometimes won’t even give you their email without that extra step.

There’s a great book called Magnetic Marketing that really explains this process in detail, although you don’t necessarily need to access that resources. The point is, if you have something your audience wants and you’re giving it away, they’re more likely to give you their email address as well. And if you have their email, you can follow up with them in your weekly newsletters. So, make sure to establish that routine of creating weekly newsletters with content. We’ll get to content in a moment but that’s another important piece.

If you’re using a payment processor on your website, then you also want to make sure that you can collect emails and people’s contact information so you can follow up with them. Your existing customers always make for your best customers so encouraging repeat business is just a matter of following up with them oftentimes.

Now, getting in front of your audience consistently can be a little more complicated and can certainly take some work, but I’m going to help you try to fast track that process. So, I would recommend committing to a content strategy. Once per week you should be publishing a blog post or a podcast episode or a video. Now, you should choose one channel. Don’t try to do them all. I’m going to suggest here that you take advantage of video for a couple of reasons.

Videos are great, especially on social media. Showing your face can build trust with your audience. Now, you definitely don’t need to reinvent the wheel here. I’m going to suggest that you don’t. I would just think about the most common questions you’ve been asked and then address those in your videos. If it helps, you can also think about the questions you wish people would ask. Be sure to add a call to action at the end of your videos, whether it’s, “visit my website,” “check out my rates,” or “here are some of my beats.