21 Brand Style Guide Examples I Love (for Visual Inspiration) [Video]

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable. All of this is possible when each member of your team adheres to a cohesive brand style guide.

So, what is a brand style guide? In this article, I’ll go over the elements of a style guide and share some amazing examples of them in action to help inspire your next branding project or website redesign.

Table of Contents

• What are brand guidelines?
• The Elements of a Brand Style Guide
• Brand Style Guide Examples
• Branding Guidelines Tips

Picture the most recognizable brands you …