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2024 Lamborghini Urus S Review: More of Everything [Video]

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Brand Strategy

The Lamborghini Urus SUV, like the Porsche Cayenne, debuted into a brand with no SUVs, and quickly rose to become the sales leader.

It debuted in 2017 and was followed a few years later by the higher-performance Urus Performante. Lamborghini then upgraded the package again with the Urus S in 2022 adding more power, special details, aggressive styling and options for wheels and colors. It’s been recently refreshed.

The 2024 Lamborghini Urus S comes with a new front bumper design that now incorporates a matte-black stainless steel skid plate to protect the parts underneath the vehicle. New style configurations are available combining body color, shiny and matte carbon fiber. The lightweight hood now comes with air vents, which can also be finished in black, body color and matte.

In the back the Urus S comes with a new bumper for a more streamlined appearance while a new twin pipe exhaust design …

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