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Brand Strategy

2024 Lamborghini Urus S Review: More of Everything [Video]

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The Lamborghini Urus SUV, like the Porsche Cayenne, debuted into a brand with no SUVs, and quickly rose to become the sales leader.

It debuted in 2017 and was followed a few years later by the higher-performance Urus Performante. Lamborghini then upgraded the package again with the Urus S in 2022 adding more power, special details, aggressive styling and options for wheels and colors. It’s been recently refreshed.

The 2024 Lamborghini Urus S comes with a new front bumper design that now incorporates a matte-black stainless steel skid plate to protect the parts underneath the vehicle. New style configurations are available combining body color, shiny and matte carbon fiber. The lightweight hood now comes with air vents, which can also be finished in black, body color and matte.

In the back the Urus S comes with a new bumper for a more streamlined appearance while a new twin pipe exhaust design …

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Brand Strategy

Tesla unveiling robotaxi [Video]

Tesla unveiled its long-awaited robotaxi at a Hollywood studio Thursday night, though fans of the electric vehicle maker will have to wait until at least 2026 before they are available.CEO Elon Musk pulled up to a stage at the Warner Bros. studio lot in one of the company's Cybercabs," telling the crowd that the sleek, AI-powered vehicles don't have steering wheels or pedals. He also expressed confidence in the progress the company has made on autonomous driving technology that makes it possible for vehicles to drive without human intervention.Tesla began selling the software, which is called Full Self-Driving, nine years ago. But there are doubts about its reliability.Well move from supervised Full Self-Driving to unsupervised Full Self-Driving. where you can fall asleep and wake up at your destination, he said. "Its going to be a glorious future.Tesla expects the Cybercabs to cost under $30,000, Musk said. He estimated that the vehicles would become available in 2026, then added before 2027.The company also expects to make the Full Self-Driving technology available on its popular Model 3 and Model Y vehicles in Texas and California next year.If theyre going to eventually get to robotaxis, they first need to have success with the unsupervised FSD at the current lineup, said Seth Goldstein, equity strategist at Morningstar Research. Tonights event showed that they're ready to take that step forward.Tesla had 20 or so Cybercabs on hand and offered event attendees the opportunity to take rides inside the movie studio lot not on Los Angeles' roads.At the presentation, which was dubbed We, Robot and was streamed live on Teslas website and X, Musk also revealed a sleek minibus-looking vehicle that, like the Cybercab, would be self-driving and can carry up to 20 passengers.The company also trotted out several of its black and white Optimus humanoid robots, which walked a few feet from the attendees before showing off dance moves in a futuristic-looking gazebo.Musk estimated that the robots would cost between $28,000-$30,000 and would be able to babysit, mow lawns, fetch groceries, among other tasks.Whatever you can think of, it will do, he said.The unveiling of the Cybercab comes as Musk tries to persuade investors that his company is more about artificial intelligence and robotics as it struggles to sell its core products, an aging lineup of electric vehicles.Teslas model lineup is struggling and isnt likely to be refreshed until late next year at the earliest, TD Cowen analyst Jeff Osborne wrote in a research note last week.Osborne also noted that, in TD Cowens view, the politicization of Elon is tarnishing the Tesla brand among Democrat buyers in the U.S.Musk has endorsed Republican presidential candidate Donald Trump and has pushed many conservative causes. Last weekend he joined Trump at a Pennsylvania rally.Musk has been saying for more than five years that a fleet of robotaxis is near, allowing Tesla owners to make money by having their cars carry passengers while theyre not in use by the owners.But he has acknowledged that past predictions for the use of autonomous driving proved too optimistic. In 2019, he promised the fleet of autonomous vehicles by the end of 2020.The announcement comes as U.S. safety regulators are investigating Full Self Driving and Autopilot based on evidence that it has a weak system for making sure human drivers pay attention.In addition, the U.S. National Highway Traffic Safety Administration forced Tesla to recall Full Self-Driving in February because it allowed speeding and violated other traffic laws, especially near intersections. Tesla was to fix the problems with an online software update.Last April in Snohomish County, Washington, near Seattle, a Tesla using Full Self-Driving hit and killed a motorcyclist, authorities said. The Tesla driver told authorities that he was using the system while looking at his phone when the car rear-ended the motorcyclist. The motorcyclist was pronounced dead at the scene, authorities said.NHTSA says its evaluating information on the fatal crash from Tesla and law enforcement officials.The Justice Department also has sought information from Tesla about Full Self-Driving and Autopilot, as well as other items.___Krisher reported from Detroit.

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Brand Strategy

Citizen App Will Improve Revenue Collection Greatly - Joe Ghartey [Video]

Board Cairman of the Ghana Revenue Authority (GRA), Hon. Joe Ghartey, has lauded Vice President Dr. Mahamudu Bawumia for the launch of the Citizen App, saying the App which will positively transform the future of Ghana. https://youtu.be/D4P9KHvFiig?si=OsIBHEMgtujc_4d8 Hon. Ghartey delivering a speech at the launch of the Citizen App in