2024 Digital MARKETING Trends Do’s & Don’ts [Video]

#shorts #digitalmarketing #marketing #smallbusinesstips

New year, new trends. 👋🏻 Here are our top marketing DO’s and DON’TS trends of 2024 ↓

✅DO
Create longer videos

The trend that was imposed by TikTok for short 15-30-second video content is increasingly disappearing.
Even TikTok has confirmed that more and more users are now watching videos with a duration of 1-10 minutes.

✅DO
Harness the power of AI and Automation

AI and automation continue to revolutionise marketing. From chatbots that improve customer service to analytics that predict user behaviour.

These technologies are game changers. And not using them is a missed opportunity.

❌DON’T
One-size-fits-all content

Different platforms have different communication styles.

You can talk about the same topic in all channels, but the information must be optimised.

❌DON’T
Ignore analytics

Tracking the effectiveness of marketing campaigns is essential.

Regularly analysing data and results will help determine what is working and what is not. Adjust your strategies to optimise your efforts.

Is there a trend you think we’ve missed? 🤔💭 Let us know in the comments 👀

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