What is “Suntory -196℃”?
Suntory -196℃, a well-loved alcoholic drink introduced in Japan in 2005, utilizes Suntory’s unique technology to capture the full flavor of fresh fruits and deliver a refreshing taste.
To unlock the secrets of “Suntory -196℃”, we created a “-196℃ Black Technology Laboratory” on Douyin to design exciting surprises especially for the younger audience.
Come with us and explore the enchanting black magic of “Suntory -196℃”.
In the lab, the production process of the signature “-196℃ method” begins with the rapid freezing of fruits in liquid nitrogen at -196℃ to preserve their flavor. Following the freezing process, we crush the fruits and soak them in alcohol.
The distinctive process adds a bold fruity essence to the product known as “Suntory -196℃”.
Leveraging this technology, we have pushed the boundaries and achieved feats that were once deemed impossible, like freezing ramen, freezing and crushing durian, and freezing bubbles.
“FREEZING RAMEN”
By utilizing -196°C black …