10 reasons you need a digital marketing strategy in 2024 [Video]

Digital marketing is more important now than ever. My recommendations on the challenges and opportunities for growth

Digital marketing is deceptively easy if you take the deliberately simple definition from my book Digital Marketing:Strategy, Implementation and Practice where I define Digital Marketing as:

“Achieving marketing objectives through applying digital media, data and technology”.

But in reality, digital marketing is a tough challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet the research shared below shows that many businesses don’t have an integrated plan to support digital transformation and business growth based on engaging their audiences effectively online.

In this article, I will explain why a digital marketing strategy is essential for all businesses. If you’re looking for an introduction to the scope of digital marketing and what should be included in a plan, see my post explaining What is Digital Marketing.

Regardless of the type of business, if your …