#008 Six Elements To Designing Your Personal Brand [Video]

In today’s episode, Amanda dives deep into the 6 elements of designing a personal brand as a business advisor. Whether you already have a strong personal brand or are invisible online, this podcast will help you understand how to put the foundations in place to stand out and attract opportunities to you, opportunities in the way of clients, speaking opportunities and building a solid well-known reputation for someone about something.

Key Takeaways:
The Importance of Personal Branding: The episode emphasizes that personal branding is the key differentiator in the marketplace, helping to create a unique identity and a following.
Amanda’s Google Campus Experience: She shares her experience of speaking at Google Campus, a significant milestone in her career, highlighting the impact of personal branding.
What is Personal Branding?: Personal branding is more than self-promotion; it’s about reputation management. It’s how people perceive you based on every online and offline interaction.
Building a Personal Brand: The episode walks through steps to build a personal brand, including defining goals, establishing what you want to be known for, and understanding your audience.
Personal Branding Pyramid: Amanda introduces the concept of the Personal Branding Pyramid, which includes values, personal drivers, reputation, behaviors, skills, and image.
Audience Engagement: Encourages listeners to actively engage by subscribing, reviewing, and sharing the podcast for a chance to win a 1:1 coaching call.

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Timestamps:
0:00 – Start
0:07 – Introduction to the topic of personal branding.
0:36 – Amanda’s experience speaking at Google Campass about personal branding.
2:27 – Discussion on overcoming imposter syndrome.
3:25 – Details about Amanda’s speaking experience and its success.
4:10 – Transition to discussing the components and importance of personal branding today.
6:47 – Steps to determine personal branding goals and key aspects.
9:56 – Focus on what makes you unique and establishing a clear image.
12:17 – Identifying your target audience for your personal brand.
12:37 – Introduction to the Personal Branding Pyramid.
14:05 – Example of a strong personal brand using “JJ the CPA.”
15:51 – Final remarks on creating and showcasing your personal brand.
16:13 – Invitation to subscribe, review, and share the podcast.

Listeners are encouraged to think about their personal brand’s impact and how it shapes their professional identity and opportunities in their respective industries.