Zion National Park rangers get creative with social media videos

SPRINGDALE, Utah — You probably don’t often associate park rangers with social media influencers, but the staff at Zion National Park might prove you wrong.

The National Park Service — and Zion, specifically — has been creating fun and engaging content to ensure people from all walks of life have a safe and happy experience inside the park.

FOX 13 News learned about their video-making process.

“We like to think that as social media trends change and evolve, and science, Zion tries to keep up, to keep our key points and all of our messaging,” said Ally O’Rullian, a communications specialist for Zion National Park.

To convey those key points in credible and informative videos, O’Rullian says it takes a lot of planning and collaboration with park staff members, subject matter experts, park rangers and people behind the scenes.

“So it’s really an opportunity for us to work collaboratively with folks of a variety of backgrounds as it …