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Zendaya signs a multiyear partnership with sportswear brand On [Video]

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Branding Management

After playing a tennis athlete in the recent film “Challengers,” Zendaya is showcasing her passion for movement off-screen with a new brand partnership. Recently, the actress signed a multiyear collaboration with sportswear brand On, to help the company reimagine product collections and creative campaigns and drive meaningful conversations around movement and well-being. 

“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official,” Zendaya said in a press release.  

Throughout her career, Zendaya has grown to not only be an award-winning actress but also a fashion icon. With the support of her longtime stylist and image architect, Law Roach, the star has evolved into a sartorial “It girl,” using fashion to emphasize her reverence for storytelling. She served as one of the …

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