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Branding Management

Zara and Fast Fashion [Video]

Zara and Fast Fashion

Zara is a world leader in fashion and began a powerful trend in supply chain management. Through carefully managed inventory control, a solid “pull” model supply chain, and delegated control to regional management it created a brilliant and powerful supply chain. Shein and Temu are taking it up with a similar model but different market – with powerful results as well!

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