X accuses major brands like Tyson Foods of participating in advertising boycott [Video]

WICHITA FALLS, Texas — X Corp., Twitter’s successor, has expanded its lawsuit against several major companies, including Arkansas-based Tyson Foods, accusing them of participating in a large-scale advertising boycott following Elon Musk’s purchase of the social media platform.

Initially filed in August 2024, the lawsuit targeted the World Federation of Advertisers (WFA) along with companies such as CVS and Twitch. However, an amended complaint filed on Feb. 1 now includes additional defendants, including Tyson Foods, Lego, Nestlé, Abbott Laboratories, Colgate-Palmolive, Pinterest, and Shell International.

According to the lawsuit, after Musk acquired Twitter in 2022, WFA became concerned that the platform would no longer adhere to certain brand safety standards set by its Global Alliance for Responsible Media (GARM) initiative. Established in 2019, GARM was designed to address …