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Would-be tallest residential building in world will be named after Formula 1 legend [Video]

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Brand Marketing on Social Media

By Dean Murray via SWNS

The world’s tallest residential building will honor Formula 1 racing legend Ayrton Senna.

Senna Tower is set to stand over 500m high when it is constructed in the southern Brazilian city of Balneário Camboriú.

The current tallest residential skyscraper is New York City’s Central Park Tower at 472m.

Construction firm and developer FG Empreendimentos say the skyscraper will cost £415m (over $500 million) and is scheduled “to launch” in the last quarter of 2024.

The company says the project is co-branding with Marca Senna, a brand created by Ayrton Senna himself.

The concept for the building has been designed by the driver’s niece Lalalli Senna, who is described as a visual artist and anthropologist.

Lalalli Senna said: “Every great story begins with a journey. A journey of discovery, growth and transformation. The Senna Tower is a work of art of monumental proportions: a symbol that inspires us to seek to overcome our limitations and express the …

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