‘Worst of the worst’ influencers ‘tricking people into buying products they don’t need’ slammed by top shopping expert [Video]

A LEADING marketing expert has called out influencers who had been tricking shoppers into buying unnecessary products online.

Mara Einstein, who was featured in a new Netflix documentary released this month exposing the dark arts used by major brands, branded Brittany Dawn the “worst of the worst” among content creators misleading their audience.

Mara Einstein has called out influencer Brittany Dawn as the worst offender tricking consumers on the internetCredit: Matt Carr

Brittany Dawn was forced to pay $400,000 in settlement fees after being accused of scamming thousands of customers by not delivering fitness and diet plansCredit: Instagram / realbrittanydawn

Dr Mara Epstein is a deceptive marketing expert featured in Netflix’s new documentary titled ‘Buy Now: The Shopping Conspiracy’Credit: Cayla Einstein

Dawn faced a lawsuit from the state of Texas who sued her for violating consumer protection laws and failing to deliver personalized fitness and nutrition plans for her customers.

The fitnessinfluencer admitted wrongdoing two weeks before the …

Tags Content Marketing, Digital Marketing, Influencer