How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Word of the Year 2024 revealed by Cambridge Dictionary [Video]

Categories
Brand Marketing on Social Media

“Manifest” has been named Cambridge Dictionary’s word of the year for 2024, after celebrities such as pop star Dua Lipa and gymnast Simone Biles spoke of manifesting their success.

The term, which has gained traction on TikTok and other social media, was looked up almost 130,000 times on the Cambridge Dictionary website this year.

Editors said this made it one of the most-viewed words of 2024.

Wendalyn Nichols, Publishing Manager of the Cambridge Dictionary, said the word manifest had “increased notably in lookups” this year.

“Its use widened greatly across all types of media due to events in 2024, and it shows how the meanings of a word can change over time,” she said.

Dua Lipa told this year of manifesting her headline slot at Glastonbury Festival.

Lexicographers said the term “to manifest” has evolved to be used in the sense of “to imagine achieving something you want, in the belief that doing so will make it more likely to happen”.

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos