The fervor and passion surrounding women’s sports aren’t going to go away, said Jessica Berman, commissioner of the National Women’s Soccer League. They’re only going to get bigger.
“We’ve finally reached the point where it isn’t a question as to whether this is a moment and it’s going to pass or whether it’s going to stand the test of time, because it isn’t just an isolated set of circumstances that have been successful, like one sport or one league or one event,” Berman said during CNBC x Boardroom’s Game Plan sports business event on Tuesday.
Berman noted that women’s sports used to only account for around 5% of sports media coverage and now account for closer to 15%, showing a pattern of success across leagues and athletes. And those leagues are sharing best practices so that all women’s sports can get a boost.
“We’re trying to grow our share of …