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Brand Strategy

Women-Only Tennis Shoes : the intrigue [Video]

The Intrigue by Wilson Sporting Goods is the brand’s first high-performance tennis shoe built exclusively for women with a design that gleans from a detailed study of women’s feet and preferences—and how they differ from the feet of men.

Developed closely in collaboration with Wilson Athlete Marta Kostyuk, The Intrigue boasts a responsive design that meets the demands of playing on the court, plus all the comfort of a running shoe. “Wilson and I wanted to create something that empowers women to move quicker and be more agile, while still looking sharp; the Intrigue does exactly that,” said Kostyuk.

The Intrigue is launching in a Dewberry colorway, with more releases and colorways set to drop in 2025, as well a Tour, Pro and Lite styles to suit the needs of different players on the court.

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