Why Yuba City is one of California’s fastest-growing cities [Video]

It comes as California experienced positive population growth in 2023 for the first time since 2020. Growth can mean more jobs, investment and business opportunities.

Affordability and home production are two factors contributing to the city’s growth.

“There’s interest in this area because of the growth and because the community is looking for amenities like (Raising Cane’s),” said development liaison Ashley Potocnik.

Big brands, like the new Raising Cane’s, are part of new construction seen around Yuba City, emerging alongside popular older parts of town.

“Every new development brings new tax dollars, which is important for a jurisdiction,” Potocnik said. “Also, all of these new developments — a lot of people don’t know — but they pay what are called impact fees, so Raising Cane’s is paying for the impact that they’re having on …